Marketing Residential Solar to the Masses
While we often discuss the market dynamics of silicon supplies, panel manufacturing and installation costs, we spend a lot less time on customer adoption. But the fact is for every on-site evaluation a solar installer does, Sungevity President Danny Kennedy estimates only 10 percent actually sign up for panels.
Not such good odds. So what are solar installers doing to get more potential customers aware of their offers? Below are a few different approaches solar installers are taking in their marketing. Take a look and let us know what you think.
Sun Run, a residential solar financier, has teamed up with folks behind the public television show Hippy Gourmet to create a short video pitch explaining why power purchase agreements are the hassle-free way to go solar. more